A huge part of having a successful business and famous brand is your ability to connect with customers. It’s not enough to make sales and see customers as a means to earn a profit. You have to care about them and let it show genuinely. The good news is that there are many ways you can be more connected with them.
Here are eight of the most essential tips for you to connect with customers online.
APPEAL TO THE EMOTIONS
When you want to have a personal and lasting connection, you should appeal to their emotional side. Try to employ emotional marketing techniques when sharing content or using social media ads. This includes soft selling instead of hard selling. Don’t bombard them with prices and technical terms. Tell to them how your product can help them and why they need it.
This one may seem obvious, but businesses often neglect their online response rate. This is especially true with more substantial companies who don’t have a dedicated team or person to handle social media. The longer you let customers wait, the more their interest in your brand will diminish. Meanwhile, responding promptly shows that you’re eager to have them know and learn more about your brand.
ACKNOWLEDGE COMPLAINTS AND CONCERNS
It’s essential to make customers feel heard. This means you must acknowledge and respond to any complaints that they have. Not only will you earn their trust, but you will also actually receive valuable insights from real customers so you can improve your products.
FOCUS ON PERSONALIZATION
Another way you can connect with customers online is by keeping your interaction personal. It’s one of the most effective ways to build a strong bond and capture their attention. For instance, try not to just sell to your customers when talking to them. Instead, be more conversational and consultative. This will also make them more comfortable interacting with you and thus more likely to purchase the product.
Remember, they are the foundation of every business, which is why it’s essential to let them know that you value them. Recognize that by appreciating your customers. If you implement this tip, we can guarantee that customer loyalty and satisfaction will eventually increase.
You can easily do this online by sending them a personalized thank you after purchase and greetings during major holidays. For loyal and returning customers, you might even want to send them physical cards or special discount codes to show your gratitude.
FOCUS ON YOUR AUDIENCE FOR ONE
You may have hundreds and thousands of customers, but the truth is, they don’t want to feel like ‘just another customer’. This is where knowing how to target an audience of one can be useful. A one size fits all approach never works in marketing. You need to know how to deliver the right message to the correct type of people.
Treat them you’re talking to as a unique individual because they are. Know what they’re interested in and what about your brand appeals to them. This way, you can tailor your marketing tactic effectively when turning a potential customer into a purchasing, even returning one.
Lastly, you should be consciously trying to add value, which you can do by sharing valuable content. This can include advice, recommendations and informative content. Don’t share anything just for the sake of having something to say. If you can provide some form of value, they will eventually trust your brand and turn to your platform as a source of authority.
These are just some effective ways you can connect with customers online. The beautiful thing about social media and having a strong online presence is that you can reach a broader range of customers. They may be on the other end of the country or even the opposite side of the world, but you still can connect with them on a personal level.
We hope you’ve learned a useful tip or two and use it to develop your business. Remember that customer relationship is crucial if you want them to be loyal to your brand. Good luck! If you offer after-hours services, eg for plumbing emergencies or IT support, include a call-out number on your homepage.