COVID-19 practically shuts down many businesses across the globe. Many company have lost their income and customers in these last rough months. Due to weakened purchasing power, many companies have experienced a decline in turnover and bankruptcy. COVID-19 has also affected various lines of life for the world community.
The people’s lifestyle has entered a new era. All activities are now carried out from home. Many people prefer to do everything online and maintain a safe distance from one another. This certainly has an impact on buying and selling activities that occur in the community.
Therefore, it is essential to do the marketing of the products and services offered by your business. By doing a targeted marketing strategy, you can save your business that is trying hard to survive.
It is not impossible, and you can get more advantages than what you have gotten before, with creative efforts that are superior to your other competitors. In this article, how to market your business and reach more customers during COVID-19 will be clearly explained for you, so that you could set up your targeted marketing strategy for your business.
Market Your Business Right!
To market your business right, first, you have to understand your marketing target. Your target will also be your potential clients or customers. Understand their characteristics, and suit your marketing strategies to their needs.
For example, you are selling stationeries, so your marketing target is students and college students. What they need is high-quality, affordable stationery, then you could start to think of marketing strategies depend on that.
Here are more steps of how to market your business right during COVID-19:
Everyone is going through a hard time. Do not be profit-oriented!
This sentence may sound weird to you. You are doing your business to gain profit, right? So, how come not being ‘profit-oriented’ benefits your business? Well, many surveys show that the customer needs companies and businesses to be helping them through a hard time. You have to be very sensible and helpful in this challenging time. That is how you play your marketing strategy. Instead of being profit-oriented, gain their trust in caring and positive action. Only by that, you will market your business right.
Reach out more customers globally
Yes, this pandemic is global, but not all countries have the worst condition. Some states are very successful in controlling the spread of this pandemic. This is your opportunity to market your business to fulfill the needs of society in other countries. Do the research market on what they need and how your products or services help them.
For you who do your business offline this whole time, maybe with this pandemic, you will understand the importance of going online. With marketing your business online, many people know your products better and may gain interest in your industry. You can engage customers from other areas or even countries. This will be effective and yet, very cheap. Use social media impact to persuade new customers to visit your business. Be open to online media.
Use cheap advertisement
Market your business better with cheap advertisements. Since every other business requires more customers, so are the advertisement business! They are now offering a lower price or even an annual subscription to their ads. Find the right advertisement agents and rely on them to do marketing for your business.
These are some strategic steps on how to market your business right. However, these steps will be nothing without your creativity and mindfulness. You have to be alert of what marketing strategy suits your business type well. Be open to suggestions and reviews about how to do marketing strategy from your loyal clients.
Also, you need to understand that what your clients want is the best marketing strategy you could hit on. So, keep your ears open for them, and you will reach more customers even during the COVID-19 pandemic.